Google Adwords: New Tools For App Promotion

Do you have an App for Android or OSX systems?  Today there are over one million apps available on the Google Play and iTunes stores.  With so much competition it is essential to stand out from the crowd.    AdWords has recently launched several new app promotion features to help you with increasing app sales and downloads.

App advertisements are likely to generate lots of clicks.  To offset this Google has made improvements to the conversion optimizer for mobile.  This simplifies the bid and optimization process by automatically targeting traffic more likely to convert, thereby, decreasing cost per acquisition.

The most exciting news is a simplified way to create stunning and dynamic ads for apps.  The new ads for apps are dynamically created by the AdWords system from an advertiser’s text ad.  The new optimized ads feature an increased variety of ad formats designed to drive app downloads.  In order to do this, AdWords has innovated advertisements, which are now automatically updated with the latest information like ratings and reviews.

A shot of different ad formats.

If you would like to learn more about app promotion on AdWords and see a live demonstration of how to implement these features within your AdWords account, check out this free webinar on 9/12/2012 at 10am PST by clicking this link: http://goo.gl/B49ma.