Coming up with a successful strategy for long tail keywords can be a challenging task for any online marketing efforts. After all, you do not want to overdo your long tail keyword selection or form a keyword sentence too long to be any benefit to your strategy.
Therefore, the question is, how do you plan for long tail keywords?
How to Plan for Long-Tail Keywords?
1. Descriptive keywords matter
If you are planning a long tail keyword strategy, it is really important to figure out the type of description to use. As a rule of thumb, including short tail keyword sequences that cause the search engine to look up as much information on the short tail keywords as possible is a good start.
For example, when you use a keyword like “bed bug” on the search engine, the engine has a very minimal idea about what you want because it is extremely general. The search engine does not know whether your are searching solutions for a bug problem or researching general information on bed bugs, or interested in images of bugs in a bed?
Typically, the search engine will provide different search results so that a user can select which result works best for them. With the recent change in predictive search, these results are now skewed based on previous internet searches and what was chosen by the individual user from those previous results.
Not exactly good for objective search results, but with Google predictive search is the new name of the game, so keep it in mind when creating long tail keywords strategies.
2. Search for a less competitive keyword
When you plan a keyword selection strategy, it is highly advisable that you look for a keyword that does not have a lot of competition; even if the niche you are writing on has a lot of content online already.
For example, if your niche is about “weight loss”, do not use keywords like “weight loss” or “tips to lose weight”. You should think out of the box and come up with a keyword that is unique like “personal guide to losing weight”.
3. Ask yourself the right questions
It is really important that you ask yourself the right questions. Do not use a keyword that is irrelevant or with too little traffic associated to.