When building a website, probably the most important goal once your website has been built is to drive traffic to it. This can seem like a frightening task, especially if you are a novice. Do not worry; it is simpler than it sounds.
Most online traffic that lands on a website is delivered through search engines. As such, it is extremely important to make your site relevant to a search engine. Starting with the basics, keyword selection and planning is critical and must be done right regardless the type of strategy used later on.
Regardless of whether you are paying a sponsored link or not, proper keyword planning and selection will help you accomplish your online goals.
What is a Keyword?
A keyword is a term or phrase that can quickly summarize what your message is about. Of course not all keywords are the same and slight variations can have entirely different results. It is important to optimize your keywords and figure out which ones are the best.
There are many different purposes for keyword optimization, once such reason is that certain keywords will be placed in the meta data that search engines look through.
The first step in determining the best keyword is to develop a list of potential keywords prior to ever creating your website. Then, as the site is developed and content is added, eliminate those keywords which are irrelevant or not that descriptive of the content of your website. No matter what, there will still be a few keywords that remain after this primary elimination effort.
The next step is to actually expand that list of remaining keywords and figure out close variants or keywords that bring back similar search results. Sometimes our initial ideas of what describes the content on a website can be described differently by changing the type of phrases or words used, even if ultimately the meaning is still the same.
It is important to use words that are clear and relevant because search engine users are most likely only going to be typing in a few words. Do not use keywords that are too complex or rarely used because the average online user will most likely not enter a search query this way.
Next, you should use a keyword analysis tool whenever possible. This is important because you can evaluate all of the potential keywords to determine which keywords are the most searched for on search engines. This is to assist you in the direction of your keyword optimization and is not conclusive data standing alone.
Also, a keyword analysis tool helps you to see how many other authors and websites use the same keyword to describe their website. It is important find a nice balance between a keyword that has a high volume of searching and a low volume of competition.
The more competition that a keyword has, the more expensive the top links are going to be, and the more likely that your site will get lost in the mixed. It is a fine balance between popular searches and competitiveness!
Primary, Secondary and Tertiary Keywords
After deciding on your primary keyword(s), you might want also to consider using secondary and tertiary keywords. These are keywords that are also placed in the meta data or support primary keywords that search engines use when looking for sites, but are not as important.
However, they play a helpful role in helping users find sites with greater specificity. These additional keywords should be used to describe something unique about the content on your website.
After all, the whole purpose of having a website is to make money or deliver a message to a target audience. The only way to make money is to drive traffic to your website.
The key to successfully driving traffic to your website is creating specific keywords that are searched routinely by users and that have little to no competition from other websites.