Search engine algorithms are becoming increasingly sophisticated and complex in order to deliver better and more reliable search results to online users. Online search results are focused on acquiring more relevant online information, more efficiently.
Two major ideas driving the development of internet search to be more relevant and efficient are the semantic web concept and authorship.
The semantic web concept is an idea that was pioneered in the 1960’s. Essentially, it states that the internet should be more like a polycentric spider web to help search engines deliver better online search results.
To accomplish the goal of the semantic web, website developers are asked to include meta data about their websites.
Meta data is information that describes in a few short words or phrases the content of the webpage. Under the semantic web concept, this meta data is used to link other websites with similar content together.
With multiple relevant links to authoritative content, online searches can be completed faster because the meta data from the website gives the search engine directions to the next website.
In addition to making online searches more efficient, this helps all websites, as a community, grow and benefit off each other.Essentially, under the semantic web concept, the search engine returns more relevant and faster search results. This is possible because the search engine only needs to find the first website and then is provided data from the original site to be able to connect with other relevant websites.
Another concept that is revolutionizing the online search landscape is authorship. This is uniform way for authors to claim content on the internet.
Furthermore, on search engines such as Google, this allows web pages to stand out because the link is accompanied with the author’s name and a picture of the author. This helps people authenticate articles and trust the content more.
Moreover, this concept of authorship links in perfectly to the semantic web concept. When authors claim their content on the web, it can easily be linked to other articles by them creating a chain of authorship. So, when people are searching for a particular author, the search will be quicker and more efficient because all of the content on the web by that author will be linked together.
Also, it helps provide suggestions for people who like the content of one author and want to find other authors similar to the original author, because authors can be linked together by topic, genre, style, and so forth.
Likewise, authors benefit tremendously from authorship concepts because it allows their links to stand out from other links as relevant authority on the subject, further helping them to develop a following; all because they can claim their work!