When compared with other online advertising efforts, advanced Search Engine Marketing (SEM) can be tailored to any means or budget. With no minimum monthly spending limit, it is up to a website owner to spend as little or as much on advertising as they deem fit.
CHEGO’s Search Engine Marketing Introduction
For a more thorough search engine marketing introduction, read “CHEGO’s Brief Introduction to Online Marketing eBook” or browse our website.
For a quicker search engine marketing introduction continue to read.
Just as no two businesses are exactly alike, there are may different roads to success online with Search Engine Marketing.
There are many associated and customizable tools that can be utilized to achieve a business’ online goals through search engine marketing. As such, it is more important than ever to set and follow a well thought-out SEM strategy to achieve your online goals.
A few major online goals SEM can be used for are:
- to capture highly qualified search engine traffic at point(s) of interest,
- for branding purposes,
- to grow awareness of the business’ product(s) or service(s).
Develop an Advanced SEM Strategy
In order to create a successful paid search marketing strategy that enables our clients to realistically achieve their online goals, we at CHEGO establish a working relationship and acquire a clear understanding of our clients’ industry, product(s)s, service(s), budget, competitors and expectations.
First steps with CHEGO
The first step is to conduct a knowledge transfer session and a preliminary online marketing review.
Our account management team then assesses this information and recommends the most appropriate course of action. Of course, sometimes there are clear external indicators that immediate action must be taken to stop wasteful advertising spend, hence we alert our clients and potential clients upon discovery.
From this point on we focus on important aspects of advanced SEM strategy, to read more about select topics click on the links below: