Have you ever noticed after visiting a website, advertisements from that website follow you around the internet as if on purpose?
A: Online advertisements that seem linked to the visit of a particular site do not occur by happenstance, it is the power of internet remarketing.
Internet remarketing is used by online advertisers to pursue a marked online user in an effort to re-engage them and bring them back to the site, as part of a customer retention management (CRM) strategy.
Internet remarketing is made possible through advanced pixel based technology. The remarketing pixel is one of the most powerful marketing tools available for online advertisers today. It is an advanced feature that allows an online advertiser to market internet traffic which had previously visited a particular website.
You’ve been marked!
Once internet traffic has been identified and “marked,” it is possible to show those specific users relevant ads when they visit other sites on the Google Display Network.
In short, AdWords remarketing keeps a Google advertiser’s brand, offer or other remarketing message in front of the marked customers/clients while they browse other websites.
Advertisers that really want to get the full effect of remarketing strategies are able to set up complex logic rules that tag a site visitor as they navigate the inner pages of a website. After a site visitor has identified themselves to have an interest in a specific product or service, it is then possible to remarket directly with online advertisements specific to their wants or needs.
A potential customer on a home improvement website leaves the site, does not purchase anything, and only viewed lamps.
This particular internet user is grouped in the lamp visitors marketing bucket due to proper implementation of pixel technologies.
After being grouped in the lamp visitors bucket, that specific online user is then repeatedly shown an advertisement for a predetermined amount of days. A discount coupon or other promotion offer can even be made available to that user to entice that specific online user to return and complete the sale.
Ideally that user returns and makes the purchase or completes the desired action.
This is only one example of how the AdWords remarketing program can deliver specific advertisements based on what web pages of a site a visitor visited.
Success at AdWords Remarketing
To illustrate the success of an Adwords remarketing strategy and the gains acquired, one has only to look to a published Google case study about Yankee Candle.
- Yankee Candle’s remarketing efforts to re-engage shoppers on the Google Display Network increased their conversion rates by 600%, and cut cost-per-conversion in half.
We recommend AdWords remarketing be used for all online advertising strategies. Internet remarketing efforts when done right should increase online driven sales, completed leads/sign-ups, and awareness of your brand.
Give us a call or contact us today to discuss Google AdWords remarketing as part of your overall online marketing.