To be found online you must have a website in some shape or form, but website design is not that simple…
A website should grow with your online needs. Many of our clients are unaware that website design is not inherently linked to the platform that powers their website. A common mistake we frequently encounter is that website owners tend to lock themselves and their website into a full custom back end solution when it is not needed.
Sometimes all that is needed is an HTML website, which does not require a back end database solution. Unnecessary site complexity results in additional expenses, potentially slower load times and expensive maintenance for the lifetime of your site.
There are many different website platforms to choose from. Based on the end-purpose for which you plan to use your website and the functionality needed to accomplish this, you may need a very simple or complex site. Websites can range from hundreds to hundreds of thousands of dollars. Generally speaking you get what you pay for.
Find out what type of website you need before you incur unnecessary expenses and problems.
Basic Website Design Guidelines
Over the years, we have discovered a set of basic guidelines that significantly aid in the development and design of websites for business and individuals alike. If you follow these rules you will position yourself more favorably online.
- Keep it simple.
- Content is king.
- Make sure your site has a clear purpose.
- Just say no to flash.
- Web designers are artists, be wary, what looks good may not convert well.
- A marketable website means it is designed to convert.
- Include calls to action designed for direct response traffic (PPC).
- Validate the code of your site.
- SEO ready does not mean SEO optimized.
- Lead form/shopping cart design is critical.
If you are unsure of what any of the aforementioned guidelines mean or realize that your website is in serious trouble, call or contact us to speak to an internet marketing strategist today.